Monday, December 15, 2014

Things You Should Know Before Marketing your Agricutural Products

Determine current production systems; before you go into production, learn and be conversant with alternative production systems.

Establish consumer preferences; carry out a consumer preference survey to determine demand and quality preferences.

Design the product; make the product that will be competitive in the chosen market segment.

Establish quality standards; quality standards include inputs, management. Set out production methods; this may be all in all out, intensive or semi-intensive.Set out controls; monitoring procedure that will inform the system whenever there is a deviation.

Establish production costs; knowing the cost of product will enable setting up consumer prices.Adjust cost without affecting quality; if the cost is high, use different inputs.

Develop brands and Eco labeling; an appealing and attractive packaging is not an optional. Promote and test; advertise

Source: www.mkulimayoung.com

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